Upon successful completion of this course, participants will be able to:

• Identify the contents of a business plan.
• Specify the topics of a planning self-assessment.
• Describe the advantages and disadvantages of a SWOT analysis.
• Identify some of the barriers to entry that may be found in an industry.
• Specify the key measurements to use when evaluating a business plan.
• Identify the circumstances under which a decline in sales would be especially troubling.
• Recall the elements of a marketing campaign for a start-up business.
• Specify the different types of sales promotions for a start-up business.
• Describe the sources of an organization’s culture.
• Specify the characteristics of the different components of the cost of goods sold.
• Specify the considerations when budgeting for capital spending.
• Recall the flaws that can appear in a business plan financial projection.
• Recall the legal issues associated with a cosigning arrangement.
• Specify the options for funding a start-up business.
• Identify the requirements of angel investors and venture capital firms.
• Recall the disadvantages of working with a money broker.
• Recall the contents of a personal financial statement.
• Specify the requirements for each component of a business plan.
• Identify the most appropriate page length for a business plan.
• Recall the advantages and disadvantages of each form of organizational structure.