Business Strategy

4 Credits: Business Management & Organization


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Business Strategy

Course Level
CPE Credits

4 Credits: Business Management & Organization

Course Description

Many businesses have a difficult time differentiating themselves from the competition, resulting in declining profits and the risk of eventual failure. The Business Strategy course shows a better way, laying out a process of analyzing your business, its competitors and the environment, and developing a finely-honed strategy that stakes out a defensible competitive position. The course covers such matters as SWOT analysis, competitor analysis and five forces analysis, as well as more than 10 strategy options, scenario planning, dealing with disruptors, strategy implementation issues, and much more. The course is a great tool for refining your planning processes.

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Learning Objectives

Upon successful completion of this course, participants will be able to:

  • Recognize the characteristics of a well-constructed corporate vision statement.
  • Describe the questions to pursue when exploring the core capabilities of a business.
  • Describe the differences between strategy and operational effectiveness.
  • Specify how trade-offs and bottlenecks must be incorporated into a strategic plan.
  • Recognize the elements of five forces analysis.
  • Recognize the various types of barriers to entry into a market.
  • Identify the different types of biases that may apply to strategic planning.
  • Describe the manner in which strategic bets can be hedged.
  • Specify the reasons for using scenario planning.
  • Specify the circumstances to which rules-based strategy can be applied.
  • Cite the alternatives available for rapidly scaling up a business.
  • Recognize the characteristics, advantages, and disadvantages of the different types of strategy.
  • Specify the methods available for counter-attacking an industry disruptor.
  • Recognize the ways in which a strategy statement can be simplified.
  • Describe the different collaboration tools available for implementing a corporate strategy.
  • Specify the characteristics associated with strategic priorities.
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Course Specifics

Course ID
Revision Date
March 7, 2024

There are no prerequisites.

Advanced Preparation


Number of Pages

Compliance Information

NASBA Provider Number: 103220

CFP Notice: Not all courses that qualify for CFP® credit are registered by Western CPE. If a course does not have a CFP registration number in the compliance section, the continuing education will need to be individually reported with the CFP Board. For more information on the reporting process, required documentation, processing fee, etc., contact the CFP Board. CFP Professionals must take each course in it’s entirety, the CFP Board DOES NOT accept partial credits for courses.

Meet The Experts

Steven M. Bragg, CPA, is a full-time book and course author who has written more than 300 business books and courses. He provides Western CPE with self-study courses in the areas of accounting and finance, with an emphasis on the practical application of accounting standards and management techniques. A sampling of his courses include the The New Controller Guidebook, The GAAP Guidebook, Accountants’ Guidebook, and Closing the Books: An Accountant’s Guide. He also manages the Accounting Best Practices podcast. Steven has been the CFO or controller of both public and private companies and has been a consulting manager with Ernst & Young and …