Upon successful completion of this course, participants will be able to:

• Identify the characteristics of the ideal entrepreneur.
• Specify how an entrepreneur differs from a manager.
• Describe the activities of a lean start-up.
• Identify how strategy is employed in a start-up business.
• Specify the issues that can arise with a SWOT analysis.
• Identify the various barriers to entry.
• Recall the structure of the sales break-even point calculation.
• Specify the cost structure that would cause the most trouble if there is a decline in sales.
• Describe the contents of a profile for customer segmentation purposes.
• Specify the types of strategic experiments in which company founders might engage.
• Specify how to compete against other parties using innovation.
• Recall the characteristics of the most successful innovators.
• Recall how to create a more effective incremental innovation campaign.
• Specify how to enhance an internal crowdsourcing system.
• Identify the advantages associated with networking by an entrepreneur.
• Recall how to qualify a founding team for a start-up.
• Recall the contents of a mentoring work plan.
• Specify how a mentor can improve the relationship with a mentee.
• Identify the circumstances under which various pricing adjustments should be used.
• Recall how markdown management software can be used to enhance margins.
• Specify the revenue management activities employed by an airline.
• Identify how a reference point can be used within a retail environment.
• Recall how reducing prices can increase a seller’s profit percentage.
• Specify how and when the different types of marketing strategies should be used.
• Identify the various types of sales promotions.
• Recall the components of a business plan.
• Specify the issues associated with budgeting for capital spending.
• Identify the flaws that can appear in a business plan projection.
• Recall the elements to present in the financial projections of a business plan.
• Specify the optimal length of a business plan.
• Identify the options normally available for funding a start-up business.
• Recall the requirements of the various types of investors when they invest in a start-up.
• Specify the advantages and disadvantages of the various types of funding.
• Identify the contents of a personal financial statement.
• State the advantages and disadvantages of crowdfunding.
• Recall when it makes sense to obtain funding from friends and family.
• Specify the characteristics of the different legal forms of business.
• Identify the characteristics of intellectual property.
• Recall the legal justification for seizing trade secret items in the possession of another party.