CONTINUING EDUCATION FOR TAX & FINANCIAL PROFESSIONALS

Social Media Marketing

Icon_Self-Study
Self-Study
Icon_Level
Overview
Credits
CPE Credits
5 Credits: Communications & Marketing

Course Description

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.

Learning Objectives

Upon successful completion of this course, participants will be able to:

  • Identify the unique characteristics of ‘social media’ websites.
  • Recognize the most popular social media tools (including Facebook, Twitter, YouTube, LinkedIn, Wikipedia, etc.)
  • Recognize the primary functions and characteristics of each tool.
  • Identify ‘social media marketing’ techniques and the role that social influence plays in the marketing process.
  • Recognize best practices for launching a social media marketing campaign.

Course Specifics

Course ID
6201306
Revision Date
September 10, 2020
Advanced Preparation

None

Compliance information

NASBA Provider Number: 103220

Course Instructor

Michael J. Walker Headshot
Michael J. Walker, CPA

Michael J. Walker, CPA, is based in New England and has decades of accounting experience in the financial services, information technology services, and construction industries. He has an extensive technical accounting background that includes hands-on experience with U.S. GAAP and International Financial Reporting Standards (IFRS). His expertise includes accounting for financial instruments, securitizations, and other banking products. He graduated from Bentley University with a BS in finance and an MS in accountancy.

Social Media Marketing

Expert Instructors
Format
CPE CREDITS
5 Credits: Communications & Marketing

$145.00$175.00

Clear
Icon_Self-Study
Self-Study
Icon_Level
Overview
Credits
CPE Credits
5 Credits: Communications & Marketing

Course Description

This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. This course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand and influence your potential customers. Finally, this course provides a step-by-step guide for CPA’s and other professionals to utilize when launching a social media marketing campaign.

Learning Objectives

Upon successful completion of this course, participants will be able to:

  • Identify the unique characteristics of ‘social media’ websites.
  • Recognize the most popular social media tools (including Facebook, Twitter, YouTube, LinkedIn, Wikipedia, etc.)
  • Recognize the primary functions and characteristics of each tool.
  • Identify ‘social media marketing’ techniques and the role that social influence plays in the marketing process.
  • Recognize best practices for launching a social media marketing campaign.

Course Specifics

Course ID
6201306
Revision Date
September 10, 2020
Advanced Preparation

None

Compliance information

NASBA Provider Number: 103220

Course Instructor

Michael J. Walker Headshot
Michael J. Walker, CPA

Michael J. Walker, CPA, is based in New England and has decades of accounting experience in the financial services, information technology services, and construction industries. He has an extensive technical accounting background that includes hands-on experience with U.S. GAAP and International Financial Reporting Standards (IFRS). His expertise includes accounting for financial instruments, securitizations, and other banking products. He graduated from Bentley University with a BS in finance and an MS in accountancy.

Social Media Marketing

Expert Instructors
Format
CPE CREDITS
5 Credits: Communications & Marketing

$145.00$175.00

Clear