Social Media Marketing

5 Credits: Communications & Marketing


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Social Media Marketing

Course Level
CPE Credits

5 Credits: Communications & Marketing

Course Description

This insightful course is designed to equip CPAs and other professionals with the knowledge and skills to navigate the rapidly evolving world of social media marketing. As social media continues to redefine the marketing landscape, understanding its mechanisms and leveraging its potential becomes crucial for professional success. The course offers an in-depth look into various social media platforms, providing participants with the knowledge to identify and utilize the unique characteristics of each. It delves into the fundamentals of social media marketing, teaching effective techniques and the role of social influence in the marketing process. Additionally, the course presents best practices for launching a social media marketing campaign, enabling professionals to effectively promote their brand and engage with their audience. By the end of the course, participants will be proficient in using social media as a powerful marketing tool, enhancing their professional visibility and influence in the digital space.

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Learning Objectives

Upon successful completion of this course, participants will be able to:

  • Identify the unique characteristics of ‘social media’ websites.
  • Recognize the most popular social media tools (including Facebook, Twitter, YouTube, LinkedIn, Wikipedia, etc.)
  • Recognize the primary functions and characteristics of each tool.
  • Identify ‘social media marketing’ techniques and the role that social influence plays in the marketing process.
  • Recognize best practices for launching a social media marketing campaign.
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Course Specifics

Course ID
Revision Date
August 18, 2022

There are no prerequisites

Advanced Preparation


Number of Pages

Compliance Information

NASBA Provider Number: 103220

CFP Notice: Not all courses that qualify for CFP® credit are registered by Western CPE. If a course does not have a CFP registration number in the compliance section, the continuing education will need to be individually reported with the CFP Board. For more information on the reporting process, required documentation, processing fee, etc., contact the CFP Board. CFP Professionals must take each course in it’s entirety, the CFP Board DOES NOT accept partial credits for courses.

Meet The Experts

Michael J. Walker Headshot

Michael J. Walker, CPA, is based in New England and has decades of accounting experience in the financial services, information technology services, and construction industries. He has an extensive technical accounting background that includes hands-on experience with U.S. GAAP and International Financial Reporting Standards (IFRS). His expertise includes accounting for financial instruments, securitizations, and other banking products. He graduated from Bentley University with a BS in finance and an MS in accountancy.