CONTINUING EDUCATION FOR TAX & FINANCIAL PROFESSIONALS

Attract New Clients Using Online Marketing

Icon_Webcast
Webcast
Icon_Level
Overview
Credits
CPE Credits
3 Credits: Communications & Marketing

Course Description

Online marketing has become an essential tool for acquiring new business and establishing yourself as a professional. This course will discuss the major components of online marketing, beginning with your website. Other topics covered in this course include content marketing, search engine optimization, online ads, social media, and other ways to bring in qualified leads online.

Learning Objectives

Upon successful completion of this course, participants will be able to:

  • List the 5C formula for website success
  • Define content marketing and gain a basic understanding of how to use it
  • Describe the difference between organic SEO and paid ads
  • Identify seven ways to get online traffic
  • List the pros and cons of social media

Course Specifics

Course ID
WC16165866
Original Release Date
July 6, 2016
Revision Date
March 22, 2020
Advanced Preparation

none

Compliance information

NASBA Provider Number: 103220

Course Instructor

Sandra Leyva Headshot
Sandra Leyva, CPA

Sandi Smith Leyva is a CPA and holds an MBA in IT from the University of Dallas. She also holds a MS in Applied Cognition and Neuroscience. Sandi is the founder of Accountant’s Accelerator, which has helped thousands of accountants earn more, work less, and serve their clients better through her innovative coaching and training services. Sandi is the author of 30 books and over 1,500 articles and has presented hundreds of educational programs. Over the years, Sandi had received numerous awards. In 2013 she received the 2013 Small Business Influencer Community Choice Award, was named one of Accounting Today’s …

Sandra Leyva, CPA Read More »

Attract New Clients Using Online Marketing

Expert Instructors
CPE CREDITS
3 Credits: Communications & Marketing

$147.00

Icon_Webcast
Webcast
Icon_Level
Overview
Credits
CPE Credits
3 Credits: Communications & Marketing

Course Description

Online marketing has become an essential tool for acquiring new business and establishing yourself as a professional. This course will discuss the major components of online marketing, beginning with your website. Other topics covered in this course include content marketing, search engine optimization, online ads, social media, and other ways to bring in qualified leads online.

Learning Objectives

Upon successful completion of this course, participants will be able to:

  • List the 5C formula for website success
  • Define content marketing and gain a basic understanding of how to use it
  • Describe the difference between organic SEO and paid ads
  • Identify seven ways to get online traffic
  • List the pros and cons of social media

Course Specifics

Course ID
WC16165866
Original Release Date
July 6, 2016
Revision Date
March 22, 2020
Advanced Preparation

none

Compliance information

NASBA Provider Number: 103220

Course Instructor

Sandra Leyva Headshot
Sandra Leyva, CPA

Sandi Smith Leyva is a CPA and holds an MBA in IT from the University of Dallas. She also holds a MS in Applied Cognition and Neuroscience. Sandi is the founder of Accountant’s Accelerator, which has helped thousands of accountants earn more, work less, and serve their clients better through her innovative coaching and training services. Sandi is the author of 30 books and over 1,500 articles and has presented hundreds of educational programs. Over the years, Sandi had received numerous awards. In 2013 she received the 2013 Small Business Influencer Community Choice Award, was named one of Accounting Today’s …

Sandra Leyva, CPA Read More »

Attract New Clients Using Online Marketing

Expert Instructors
CPE CREDITS
3 Credits: Communications & Marketing

$147.00