Attract New Clients Using Online Marketing

3 Credits: Communications & Marketing


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Attract New Clients Using Online Marketing

Course Level
CPE Credits

3 Credits: Communications & Marketing

Course Description

Online marketing has become an essential tool for acquiring new business and establishing yourself as a professional. This course will discuss the major components of online marketing, beginning with your website. Other topics covered in this course include content marketing, search engine optimization, online ads, social media, and other ways to bring in qualified leads online.

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Learning Objectives

Upon successful completion of this course, participants will be able to:

  • List the 5C formula for website success
  • Define content marketing and gain a basic understanding of how to use it
  • Describe the difference between organic SEO and paid ads
  • Identify seven ways to get online traffic
  • List the pros and cons of social media
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Course Specifics

Course ID
Revision Date
March 22, 2020


Advanced Preparation


Compliance Information

NASBA Provider Number: 103220

CFP Notice: Not all courses that qualify for CFP® credit are registered by Western CPE. If a course does not have a CFP registration number in the compliance section, the continuing education will need to be individually reported with the CFP Board. For more information on the reporting process, required documentation, processing fee, etc., contact the CFP Board. CFP Professionals must take each course in it’s entirety, the CFP Board DOES NOT accept partial credits for courses.

Meet The Experts

Sandra Leyva Headshot

Sandra Leyva is a CPA and holds an MBA in IT from the University of Dallas. She also holds a MS in Applied Cognition and Neuroscience. Sandi is the founder of Accountant’s Accelerator,  which has helped thousands of accountants earn more, work less, and serve their clients better through her innovative coaching and training services. Sandi is the author of 30 books and over 1,500 articles and has presented hundreds of educational programs. Over the years, Sandra Leyva has received numerous awards. In 2013 she received the 2013 Small Business Influencer Community Choice Award, was named one of Accounting Today’s …