CONTINUING EDUCATION FOR TAX & FINANCIAL PROFESSIONALS

Sr. Marketing Manager – Full Time

Job Category

Marketing

Job Location

Bozeman, MT

Job Type

Full Time

Reports TO

VP Revenue

Western CPE has been committed since 1991 to providing the best CPE, taught by industry experts, on a platform developed to provide best-in-class security, speed, and innovation.

We are looking for a Sr. Marketing Manager to lead our dynamic, fast-paced Marketing team. If you’re sharp, highly analytical, resourceful, and skilled at optimizing messaging and customer experiences, we want you!

This team will focus on promotional mechanics, expanding the pre-purchase flow for maximum effectiveness, making conversions and managing the entire customer funnel.

Primary Responsibilities:

  • Lead email and all other channels for data transformation, audience segmentation, content creation & optimization, quality assurance, multivariate testing, and analytics.
  • Lead email and channel production processes and optimize for efficient operations.
  • Establish the CRM and email strategies, focusing initially on first conversion and then shifting to retention, cross-sell and ongoing engagement opportunities
  • Take charge of the customer funnel from end to end, keeping an eye on all touch points (e.g., digital, site, email, direct mail, SMS, FB Messenger, mobile, etc.)
  • Devise top tier targeting, drip, trigger and segmentation campaigns
  • Collaborate with the creative group in the creation of creative assets for campaigns
  • Institute, monitor and audit best-in-class analytics, reporting and optimization
  • Team up with site and marketing colleagues as needed to ensure successful campaigns
  • Manage our Email, SMS, Browser Push and Facebook Messenger Channels
  • Develop reporting & analytics and continually optimize channels based on target KPIs
  • Deliver quality assurance across owned platforms.
  • 2 to 4+ years’ experience in digital marketing in a lead marketing role
  • Experience designing and implementing highly complex customer experience journeys and flows
  • Comfortable working with technical products and optimizing software configurations to best serve channel needs.

Required Experience, Skills and Traits:

  • 2 to 4+ years’ proven experience in hands-on management of successful email, channel, and product marketing with a Software B2B or e-commerce B2C business
  • Deep expertise in triggered / automated drip campaigns and workflows, including flows for customer welcoming, browsing, abandoned cart, guiding pre- and post-purchase behavior, and re-engagement
  • Solid working knowledge of web analytics platforms (e.g, Google Analytics or similar) based on daily use
  • Must be a highly intelligent, strategic, creative thinker who brings a positive attitude, a love of innovation, and takes pride in exceptional execution
  • Leader who is curious and passionate about delivering the optimal customer experience.
  • A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company.
  • Solid work ethic, with the ability to pick up new tasks quickly.
  • Highly attentive to detail.
  • Ability to express ideas clearly and confidently.
  • Proficient in the use of Microsoft Suite, especially Excel.
  • Positive attitude and flexible personality.
  • Excellent communication skills and collaborative spirit.
  • Deep HTML and CSS comprehension along with email all best practices: Litmus, Deliverability tools, mobile first, ISP management, etc.

Bonus Experience, Skills and Traits:

Benefits:

Western CPE is a laid back, fast paced place to be. We work hard because we love what we’re building. No one breathes down your neck. We hire great people who don’t need to be micromanaged. We are a collaborative and close-knit team.

Western CPE Employees. have access to comprehensive medical, dental, and vision insurance, as well as paid time off, holidays, and sick leave. Western CPE also offers a generous 401(k) match.

If you think this is ‘you’, we’d love to hear about it! Write us a killer cover letter telling us why you are the best fit, and why you want to work with us! (We really do read them!)