Many CPAs want to learn how to boost their pricing. Others might want to transition to a different pricing method. This course can help out in both of those areas, as it is a crash course in pricing--yes, pricing is a learned skill! Topics covered throughout this course include ways to price, how to discuss value and not price during the sales process, key pricing mistakes to avoid, how to deal with the emotional side of pricing, how to raise your price with less risk, and a bit on negotiation.
Upon successful completion of this course, participants will be able to:
- Name the three major ways to price in the professional services industry
- List at least three common mistakes CPAs make in presenting their price to prospects
- Identify two tips on implementing a price increase
- Describe a method you can use during the sales process that will help you earn a higher price for your services
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