Many CPAs want to learn how to boost their pricing. Others might want to transition to a different pricing method. This course can help out in both of those areas, as it is a crash course in pricing - yes, pricing is a learned skill! Topics covered throughout this course include ways to price, how to discuss value and not price during the sales process, key pricing mistakes to avoid, how to deal with the emotional side of pricing, how to raise your price with less risk, and a bit on negotiation.
Upon successful completion of this course, participants will be able to:
- Cite the various pricing surveys available to CPAs, noting the differences, the best survey to use, and statistical results
- Recognize the characteristics of various types of pricing methodologies, noting advantages and disadvantages of each
- Identify ways to differentiate yourself and communicate the value proposition to clients and prospects, noting the importance of educating clients and discerning what your clients value
- Note reasons for price resistance and ways to overcome the commodity problem to create and communicate your value to clients
Choose Your Preferred Format
Get immediate access to a robust collection of learning and reference materials, allowing you to dive deep into the information you need. Our self-study materials are authored by top-quality, industry experts who focus on helping you grasp concepts quickly using real-life examples. Download your CPE to any device, and take it with you so you can learn when and wherever you want. Complete your CPE with an online exam, and enjoy instant grading with the option to print your certificate immediately upon passing.
Our self-study materials are authored by top-quality, industry experts. You’ll receive a bound notebook of all the course materials, shipped to you within one business day. In addition, you’ll also have full online access. Each self-study package includes a robust collection of learning and reference materials to help you cover the information efficiently and put it into practice immediately.
Experience high-quality instruction with our Self-Study Videos, available to you 24/7. With more than 80+ videos currently in the Western CPE Self-Study Video library, you can see and hear our expert instructors deliver the information you need in a dynamic way that allows you to immediately apply your learning. Unlike a live course or webcast, you can complete the course on your own time, playing and pausing as needed. Self-Study Videos allow you to complete your CPE requirements on your own time.
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