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Note: All dates and times displayed below are in Eastern Time.

January 23, 2020
8:00AM - 10:00AM ET


February 06, 2020
8:00AM - 10:00AM ET



Course Description

Value pricing is sweeping the accounting industry as the most profitable way to price accounting services. Your clients look to you to maintain the integrity of their financial systems. Adopting a valid value-pricing methodology will help you focus more strongly on that integrity. In this course, you will learn what value pricing REALLY is, whether it's right for your firm, and how to implement it. You'll also learn how to modify your proposals and your sales process for value pricing.


Sandra Leyva, CPA

Sandi Smith Leyva is a CPA and holds an MBA in IT from the University of Dallas. She also holds a MS in Applied Cognition and Neuroscience. Sandi is the founder of Accountant's Accelerator, which has helped thousands of accountants earn more, work less, and serve their clients better through her innovative coaching and training services. Sandi is the author of 30 books and over 1,500 articles and has presented hundreds of educational programs. Over the years, Sandi had received numerous awards. In 2013 she received the 2013 Small Business Influencer Community Choice Award, was named one of Accounting Today's "Top 100 Most Influential People in Accounting," and was awarded the Stevie Women in Business Maverick of the Year Award. In 2014 Sandi received the Apex Award of Excellence and in 2015 was recognized as one of CPA Practice Advisor's Most Powerful Women. In 2016 Sandi was named a CPA Practice Advisor Top 25 Thought Leader. Sandi is one of a handful of women in the world who has co-piloted a six-seat, single-engine airplane over the oceans and around the world. Her book, Following Amelia: A Modern Day 'Round-the-World Flight, describes her death-defying adventure along with the two award-winning humanitarian trips she managed to fit in along the way. In her spare time, she loves hiking, traveling to remote places, and empowering women from poverty to prosperity through her nonprofit.

Course Specifics

Aug 8, 2017

Compliance Information

Qualifies for CA Fraud: No

Learning Objectives

Upon successful completion of this course, participants will be able to:

  • Identify what value pricing is and how to gain clarity on all the conflicting definitions that are floating around in the industry
  • Cite specific tangibles and intangibles that make up the value of our services in the eyes of the client and how to quantify these
  • List the steps involved in implementing value pricing during your sales cycle
  • Identify what an effective value-pricing proposal looks like

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