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Value pricing is sweeping the accounting industry as the most profitable way to price accounting services. Your clients look to you to maintain the integrity of their financial systems. Adopting a valid value-pricing methodology will help you focus more strongly on that integrity. In this course, you will learn what value pricing REALLY is, whether it's right for your firm, and how to implement it. You'll also learn how to modify your proposals and your sales process for value pricing.
Upon successful completion of this course, participants will be able to:
- Identify what value pricing is and how to gain clarity on all the conflicting definitions that are floating around in the industry
- Cite specific tangibles and intangibles that make up the value of our services in the eyes of the client and how to quantify these
- List the steps involved in implementing value pricing during your sales cycle
- Identify what an effective value-pricing proposal looks like
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