As accountants, attracting clients is an important part of the business. In this course, we'll share the ten places where you can find more small and mid-sized business clients (from 0 to $20 million in annual revenue), as well as lay out a simple planning process that will keep your marketing costs low. You'll also learn how to attract niche clients including affluent individuals and mid-market businesses.
Upon successful completion of this course, participants will be able to:
- List the top 10 marketing channels used by CPAs to acquire small and mid-sized business clients
- Identify the channels that are underutilized as well as what buyers want more of from CPAs
- List the steps required for developing a market
Back to top