There are no prerequisites.

Course Description

Strategic and Financial Leadership for the CFO is instructor Steven Bragg's overview course for the chief financial officer (CFO). Learn various types of strategies for your company's present position and goals to create an effective strategic plan. Identify different types of risks in order to plan for and manage them effectively. Introduce control systems into your business while maintaining a proper balance of operations. Other topics in this course include raising funds through the sale of equity interest and managing your organization's shares to increase float.

This course covers material also contained in The CFO Guidebook.


Steven M. Bragg, CPA

Steven M. Bragg, CPA, is a full-time book and course author who has written more than 70 business books. He provides Western CPE with self-study courses in the areas of accounting and finance, with an emphasis on the practical application of accounting standards and management techniques. A sampling of his courses include the The New Controller Guidebook, The GAAP Guidebook, Accountants’ Guidebook, and Closing the Books: An Accountant’s Guide. He also manages the Accounting Best Practices podcast.

Steven has been the CFO or controller of both public and private companies and has been a consulting manager with Ernst & Young and an auditor with Deloitte & Touche. He holds an MBA from Babson College, a Master of Finance from Bentley College, and a BA from the University of Maine (summa cum laude).

Course Specifics

May 24, 2017
There are no prerequisites.

Compliance Information

Qualifies for CA Fraud: No

Learning Objectives

Upon successful completion of this course, participants will be able to:

Chapter 1

  • Identify the key responsibilities of the CFO position, and key aspects of CFO relations with the controller and CEO.

Chapter 2

  • Cite the stages in strategy development, strategy types, and the role of the CFO in strategy.

Chapter 3

  • Cite the methods for identifying and mitigating risks, especially in regards to foreign exchange risk and interest rate risk.

Chapter 4

  • Identify the types of controls, when they should be used, and the characteristics of better controls.
  • Define risk.

Chapter 5

  • Recognize the characteristics of the cash conversion cycle.

Chapter 6

  • Cite the types of equity funding, the investor rights.

Chapter 7

  • Identify how float can be increased, as well as alternative methods for selling shares.

Table of Contents

Chapter 1 – The CFO Position

Learning Objectives


The CFO Job Description

The Controller Job Description

CFO and Controller Differences

The CFO Organizational Structure

Relations with the Chief Executive Officer

Relations with the Board of Directors

Relations with the Audit Committee and Auditors


Chapter 1 – Review Questions

Chapter 2 – Strategic Planning

Learning Objectives


Strategy Overview

Types of Strategies

Risk Analysis

A Tight Strategic Focus


Acquisition Strategy


The Consideration of Cash in Strategy


Chapter 2 – Review Questions

Chapter 3 – Risk Management

Learning Objectives


Risk Management

The Role of the CFO

Risk Identification

Risk Quantification Issues

Risk Planning


Data Security Risk

Supply Chain Risk

Political Risk

Foreign Exchange Risk Overview

Foreign Exchange Risk Management

Take No Action

Avoid Risk

Shift Risk

Time Compression

Payment Leading and Lagging

Build Reserves

Maintain Local Reserves



Types of Foreign Exchange Hedges

Loan Denominated in a Foreign Currency

The Forward Contract

The Futures Contract

The Currency Option

The Cylinder Option



Interest Risk Overview

Interest Rate Risk Management

Take No Action

Avoid Risk

Asset and Liability Matching


Types of Interest Rate Hedges

The Forward Rate Agreement

The Futures Contract

The Interest Rate Swap

Interest Rate Options

Interest Rate Swaptions


Chapter 3 – Review Questions

Chapter 4 – The Control Environment

Learning Objectives


The Genesis of Accounting Controls

The Proper Balance of Control Systems

The Nature of Risk

Control Principles

The Failings of Internal Controls

Preventive and Detective Controls

Manual and Automated Controls

Constructing a System of Controls

Special Case - Acquisitions

Special Case – Employee Turnover

Special Case – Rapid Growth

Special Case – Audit Committee Oversight

Control System Documentation


Chapter 4 – Review Questions

Chapter 5 – Performance Measurement

Learning Objectives


Cash Conversion Cycle

Days Sales in Accounts Receivable

Days Sales in Inventory

Days Payables Outstanding

Free Cash Flow

Working Capital Productivity

Cash Reinvestment Measurements

Cash Reinvestment Ratio

Funds-Flow Adequacy Ratio

Contribution Margin Ratio

Core Earnings Ratio

Quality of Earnings Ratio

Breakeven Point

Margin of Safety

Return on Equity

Return on Assets

Return on Assets

Return on Operating Assets

Affordable Growth Rate


Chapter 5 – Review Questions

Chapter 6 – Fund Raising with Equity

Learning Objectives


Overview of Equity Funding

Restricted Stock

Unrestricted Stock

The Accredited Investor

Regulation D Stock Sales


Regulation A Stock Sales

Angel Investors and Venture Capital

Debt for Equity Swaps



Chapter 6 – Review Questions

Chapter 7 – Share Management

Learning Objectives


Float Management

Activities to Increase the Float

Activities to Delay Stock Sales

The Direct Stock Purchase Plan

The Employee Stock Purchase Plan

Dividend Reinvestment Plans

Stock Splits

Dividend Payments

The Stock Buyback Option

The Stock Repurchase Safe Harbor Provision

Odd Lot Shareholders


Chapter 7 – Review Questions

Review Question Answers and Rationales



Final Examination

Answer Sheet

Course Evaluation


Choose Your Preferred Format

Online Access

Get immediate access to a robust collection of learning and reference materials, allowing you to dive deep into the information you need. Our self-study materials are authored by top-quality, industry experts who focus on helping you grasp concepts quickly using real-life examples. Download your CPE to any device, and take it with you so you can learn when and wherever you want. Complete your CPE with an online exam, and enjoy instant grading with the option to print your certificate immediately upon passing.

online access
Hard Copy

Our self-study materials are authored by top-quality, industry experts. You’ll receive a bound notebook of all the course materials, shipped to you within one business day. In addition, you’ll also have full online access. Each self-study package includes a robust collection of learning and reference materials to help you cover the information efficiently and put it into practice immediately.

hard copy
Self-Study Video

Experience high-quality instruction with our Self-Study Videos, available to you 24/7. With more than 80+ videos currently in the Western CPE Self-Study Video library, you can see and hear our expert instructors deliver the information you need in a dynamic way that allows you to immediately apply your learning. Unlike a live course or webcast, you can complete the course on your own time, playing and pausing as needed. Self-Study Videos allow you to complete your CPE requirements on your own time.

hard copy

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