Conferences Presenting

Nashville Conference
October 28, 2019
7:30AM - 1:00PM
August Petersen, CPA, MPA
Live Event
Business Mgmnt and Org

Course Description

What do all successful businesses, from start-ups to multinational giants, have in common besides dedicated leaders, advanced technology, clever advertising, and good luck? To be successful and sustainable, all organizations (including yours) must think, plan, and manage strategically, regardless of the great products they sell or the valuable services they provide. To create and maintain competitive advantages in an ever-changing economy, you must know how to analyze, formulate, and implement a strategy singularly unique to your organization. Learn why in business (and in life), failing to plan (strategically) means you are planning to fail. In this fast-paced, interactive course, we'll explore the fundamental secrets of thinking, planning, and managing strategically. You'll get real-world answers to the most important business questions, such as how to outperform the competition. Not only will you learn the key concepts and processes of strategic management, you'll gain practical skills you can implement to better navigate your business and your clients' businesses.

Course Specifics

Business Mgmnt and Org

Compliance Information

Qualifies for CA Fraud: No

Learning Objectives

Upon successful completion of this course, participants will be able to:

  • Define what it means to think, plan, and manage strategically in order to outperform the competition
  • Develop and/or modify both strategic vision statements and organization mission statements
  • Identify ways to use the key attributes of strategy to create and sustain competitive advantages in good and bad economic times
  • Apply the key tools and processes of strategic managing: analysis, strategy formulation, and implementation
  • Prioritize financial and operating objectives and differentiate between them
  • Evaluate the external forces that affect your company's future, such as market and economic forces, competitive rivals, and government regulation
  • Analyze your organization's market opportunities as well as threats to its survival
  • Identify what resources your company can control
  • List your organization's most valuable strengths and how to build on them
  •  Examine your organization's most glaring weaknesses and how to mitigate them
  • Apply the principles of strategic management to help your company prepare for a rapidly changing future

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