Select a Webcast

June 25, 2018
5:00PM - 7:00PM ET



Course Description

Business development can be the linchpin of change--or its first victim. While some firms are thrown off balance by change, others know how to use it to their advantage. This course provides a primer on how to keep growing your practice, firm, or company, even when change disrupts 'business as usual.'


Greg Conderacci

For more than four decades, Greg Conderacci has been using the magic of communication to help people lead happier, more productive, and more rewarding lives. A consultant in both personal energy and business development, he is a popular corporate trainer and keynote speaker. He teaches marketing at the Johns Hopkins School of Public Health. Greg's clients have included Prudential, MetLife, Wells Fargo, McCormick & Co., Dollar Tree, Marriott, T. Rowe Price, Perdue, Catholic Charities, the YMCA, and a host of others. He's helped thousands—from salespeople to CPAs to CEOs—all over the country. A former staff reporter for The Wall Street Journal, he was also Chief Marketing Officer for Alex. Brown Inc. and Prudential Healthcare Plan of the MidAtlantic. He helped found Our Daily Bread, Maryland's largest soup kitchen, which has fed more than 7 million meals to the hungry. A magna cum laude graduate of Princeton University, he holds a Masters of Public Policy from the Kennedy School at Harvard University.

Course Specifics

Oct 4, 2016

Compliance Information

Qualifies for CA Fraud: No

Learning Objectives

Upon successful completion of this course, participants will be able to:

  • Identify how to harness your problem-solving skills to boost your ability to bring in business for your firm
  • Cite how to convert 'selling' into productive, win-win conversations
  • List various marketing techniques, including a more effective 'elevator speech'

Back to top