Business development can be the linchpin of change--or its first victim. While some firms are thrown off balance by change, others know how to use it to their advantage. This course provides a primer on how to keep growing your practice, firm, or company, even when change disrupts 'business as usual.'
Upon successful completion of this course, participants will be able to:
- Identify how to harness your problem-solving skills to boost your ability to bring in business for your firm
- Cite how to convert 'selling' into productive, win-win conversations
- List various marketing techniques, including a more effective 'elevator speech'
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