There are no prerequisites.

Course Description

One of the most important roles of the CFO is organizational fund raising. Funding Sources for the Effective CFO provides a guideline for CFOs in various financial situations and company sizes. Instructor Steven Bragg investigates options for raising cash through debt financing, investing surges in cash flows and cash reserves, listing shares on the stock market, and developing investor relations. Get answers to frequently asked questions about credit reporting agencies: Why are credit ratings necessary? What are the major credit rating agencies? How do you go about obtaining a credit rating? You will also learn the advantages and disadvantages of going public and how to take a public company private.

This course covers material also contained in The CFO Guidebook.


Steven M. Bragg, CPA

Steven M. Bragg, CPA, is a full-time book and course author who has written more than 70 business books. He provides Western CPE with self-study courses in the areas of accounting and finance, with an emphasis on the practical application of accounting standards and management techniques. A sampling of his courses include the The New Controller Guidebook, The GAAP Guidebook, Accountants’ Guidebook, and Closing the Books: An Accountant’s Guide. He also manages the Accounting Best Practices podcast.

Steven has been the CFO or controller of both public and private companies and has been a consulting manager with Ernst & Young and an auditor with Deloitte & Touche. He holds an MBA from Babson College, a Master of Finance from Bentley College, and a BA from the University of Maine (summa cum laude).

Course Specifics

Mar 21, 2017
There are no prerequisites.

Compliance Information

Qualifies for CA Fraud: No

Learning Objectives

Upon successful completion of this course, participants will be able to:

Chapter 1

  • Cite the available cash investment strategies and the more common investment instruments.

Chapter 2

  • Identify the types of debt funding and associated covenants.

Chapter 3

  • Identify the main credit rating agencies, the types of credit rating, and the process for obtaining and appealing a credit rating.

Chapter 4

  • Note the processes by which a company can go public or take itself private and the reasons for going public or private.

Chapter 5

  • Cite the reasons for being listed on a stock exchange and the qualifications for listing on the various exchanges.

Chapter 6

  • Identify the participants in and topics covered by an earnings call, the use of guidance, the topics covered in a road show, and the regulations governing investor relations.

Chapter 7

  • Identify the major public company reports, key reporting concepts, and the method by which reports are filed with the Securities and Exchange Commission.

Table of Contents

Chapter 1 – Investment Management

Learning Objectives


Investment Guidelines

Investment Strategy

Repurchase Agreements

Time Deposits

Certificates of Deposit

Bankers’ Acceptances

Commercial Paper

Money Market Funds

U.S. Government Debt Instruments

State and Local Government Debt


The Primary and Secondary Markets

The Discounted Investment Formula

The Effective Interest Rate


Chapter 1 – Review Questions

Chapter 2 – Fund Raising with Debt

Learning Objectives


Overview of Debt Funding

The Line of Credit

The Borrowing Base

Invoice Discounting


Inventory Financing

Purchase Order Financing


The Long-Term Loan

Agency Financing

Other Lending Alternatives

Improving Upon Prepayment Terms

Floating-Rate Notes to Individuals

Debt Covenants

Lender Relations

Debt Risk Issues



Chapter 2 – Review Questions

Chapter 3 – Credit Rating Agencies

Learning Objectives


The Credit Rating Environment

The Rating Process


Chapter 3 – Review Questions

Chapter 4 – Going Public and Going Private

Learning Objectives


Reasons for and against Going Public

The Initial Public Offering

The Reverse Merger Concept

Advantages and Disadvantages of the Reverse Merger

The Price of a Shell

Shell Due Diligence

Trading Volume

Other Reverse Merger Issues

Rule 144

The Reverse-Forward Split

Going Private


Chapter 4 – Review Questions

Chapter 5 – Stock Exchanges

Learning Objectives


Stock Exchange Overview

The New York Stock Exchange

The NYSE Amex


The NASDAQ Global Select Market

The NASDAQ Global Market

The NASDAQ Capital Market

The Toronto Stock Exchange

Delisting from an Exchange

The Over the Counter Bulletin Board

The Pink Sheets


Chapter 5 – Review Questions

Chapter 6 – Investor Relations

Learning Objectives


Investor Relations Overview

The Earnings Call


Earnings Smoothing

The Road Show

The Fund Raising Road Show

The Non-Deal Road Show

The Road Show Presentation

Regulation FD

Short Sellers


Chapter 6 – Review Questions

Chapter 7 – Public Company Financial Reporting

Learning Objectives


Interim Reporting

The Integral View

The Discrete View

Comparison of the Integral and Discrete Views

Interim Reporting Issues

Segment Reporting

Primary Segment Reporting Issues

The Segment Report

Earnings per Share

Basic Earnings per Share

Diluted Earnings per Share

Presentation of Earnings per Share

The Public Company Closing Process

The Form 10-Q

The Form 10-K

The Form 8-K


Chapter 7 – Review Questions

Review Question Answers and Rationales



Qualified Assessment

Answer Sheet

Course Evaluation

Choose Your Preferred Format

Online Access

Get immediate access to a robust collection of learning and reference materials, allowing you to dive deep into the information you need. Our self-study materials are authored by top-quality, industry experts who focus on helping you grasp concepts quickly using real-life examples. Download your CPE to any device, and take it with you so you can learn when and wherever you want. Complete your CPE with an online exam, and enjoy instant grading with the option to print your certificate immediately upon passing.

online access
Hard Copy

Our self-study materials are authored by top-quality, industry experts. You’ll receive a bound notebook of all the course materials, shipped to you within one business day. In addition, you’ll also have full online access. Each self-study package includes a robust collection of learning and reference materials to help you cover the information efficiently and put it into practice immediately.

hard copy
Self-Study Video

Experience high-quality instruction with our Self-Study Videos, available to you 24/7. With more than 80+ videos currently in the Western CPE Self-Study Video library, you can see and hear our expert instructors deliver the information you need in a dynamic way that allows you to immediately apply your learning. Unlike a live course or webcast, you can complete the course on your own time, playing and pausing as needed. Self-Study Videos allow you to complete your CPE requirements on your own time.

hard copy

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