Business Mgmnt and Org
There are no prerequisites.

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Hard Copy


Online Access


Course Description

This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, this course reviews solutions to over twenty common problems including managing analytics assets and information, leveraging technology, nurturing skills, and defining processes.

This course also outlines the Data Scientist's Code, fifteen principles that, when followed, ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues, the advantages and disadvantages of each issue's solution, and how these solutions can optimally create organizational value.


Evan Stubbs

Evan Stubbs lives in Sydney, Australia, one of the few places in the world where a 30-hour flight itinerary fails to raise even a single eyebrow. His childhood was mainly spent (often unsuccessfully) avoiding brain-controlling parasites, civil war, and biblical floods. He now spends most of his spare time filling in bandicoot holes in his backyard, avoiding murderous redback spiders, writing, and otherwise keeping life (somewhat less) interesting. He’s also the chief analytics officer for SAS Australia/New Zealand and sits on the board of the Institute of Analytics Professionals of Australia.

Evan is a prolific speaker and evangelist for the power of analytics. He’s the author of The Value of Business Analytics, a book (one of three he has written) that explains why some teams succeed while others fail. Over his career, he’s developed human–machine interfaces for concept cars, models that predict criminal behavior, and helped leadership teams navigate uncertainty.

Course Specifics

Business Mgmnt and Org
Jan 12, 2018
There are no prerequisites.

Compliance Information

Qualifies for CA Fraud: No

Learning Objectives

Upon successful completion of this course, participants will be able to:

Chapter 1

  • Recognize how business analytics differs from pure analytics or advanced analytics.

Chapter 2

  • Specify the structural and economic reasons behind business analytics that lead to competitive differentiation.

Chapter 3

  • Identify techniques to keep your organization focused on creating value.

Chapter 4

  • Recognize techniques that help your organization drive productivity, manage risk, and promote competitive differentiation.

Chapter 5

  • Identify methods that help drive maximum value from your information assets and improve your odds of success.

Chapter 6

  • Recognize techniques that drive better operational outcomes.

Chapter 7

  • Recognize methods that manage transparency and standardization.

Chapter 8

  • Identify strategies to select the most appropriate tools for the job at hand.

Chapter 9

  • Identify methods for successful asset management.

Chapter 10

  • Recognize how to implement a plan to help your team manage data.

Chapter 11

  • Specify techniques to operationalize insight.

Choose Your Preferred Format

Online Access

Get immediate access to a robust collection of learning and reference materials, allowing you to dive deep into the information you need. Our self-study materials are authored by top-quality, industry experts who focus on helping you grasp concepts quickly using real-life examples. Download your CPE to any device, and take it with you so you can learn when and wherever you want. Complete your CPE with an online exam, and enjoy instant grading with the option to print your certificate immediately upon passing.

online access
Hard Copy

Our self-study materials are authored by top-quality, industry experts. You’ll receive a bound notebook of all the course materials, shipped to you within one business day. In addition, you’ll also have full online access. Each self-study package includes a robust collection of learning and reference materials to help you cover the information efficiently and put it into practice immediately.

hard copy
Self-Study Video

Experience high-quality instruction with our Self-Study Videos, available to you 24/7. With more than 80+ videos currently in the Western CPE Self-Study Video library, you can see and hear our expert instructors deliver the information you need in a dynamic way that allows you to immediately apply your learning. Unlike a live course or webcast, you can complete the course on your own time, playing and pausing as needed. Self-Study Videos allow you to complete your CPE requirements on your own time.

hard copy

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