Online marketing has become an essential tool for acquiring new business and establishing yourself as a professional. This course will discuss the major components of online marketing, beginning with your website. Other topics covered in this course include content marketing, search engine optimization, online ads, social media, and other ways to bring in qualified leads online.
Upon successful completion of this course, participants will be able to:
- List the 5C formula for website success
- Define content marketing and gain a basic understanding of how to use it
- Describe the difference between organic SEO and paid ads
- Identify seven ways to get online traffic
- List the pros and cons of social media
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