Conferences Presenting

Nashville Conference
October 29, 2019
7:30AM - 1:00PM
August Petersen, CPA, MPA
Live Event
Business Mgmnt and Org
Experience and a working knowledge of methodology utilized in strategic management

Course Description

So, you know the basics of managing strategically? You know the difference between a mission statement, a vision statement, and what the acronym 'SWOT' represents? That's excellent, because those strategy basics are useful and practical. Unfortunately, every organization in today's world is at risk of capsizing in a complex sea of change due to globalization, industry consolidation or fragmentation, disruptive technologies, and economic crisis. There are so many questions. Do you know the strategic answers? What are the keys to crafting and executing competitive pricing and cost strategies? How will your strategies change depending on whether your industry is emerging, maturing, fragmenting, or declining? Can strategic alliances and partnerships really work for you? Should you look at mergers and acquisitions to grow strong? What is a vertical integration strategy? How and when should you outsource? This course will show you how the application of advanced strategies can help you to navigate your business in calm or turbulent seas. But beware—without the correct advanced strategies, your business will be like a ship without a rudder.

Course Specifics

Business Mgmnt and Org
Experience and a working knowledge of methodology utilized in strategic management

Compliance Information

Qualifies for CA Fraud: No

Learning Objectives

Upon successful completion of this course, participants will be able to:

  • Cite the practical benefits of collaborative partnerships and strategic alliances
  • Evaluate proven merger and acquisition strategies to gain efficiencies, add new technologies, access new markets, and expand products and services
  • Contrast the true advantages and disadvantages of vertical integration strategies within your industry value chain
  • Identify the real benefits and risks of outsourcing strategies
  • Compare offensive strategies to improve market position versus defensive strategies to protect markets
  • Identify how to tailor a strategy to fit your company's market place and economic situation
  • Contrast the role of the board of directors versus management in strategy-making
  • Cite how good corporate cultures positively affect strategy execution
  • Recognize the role of leadership in the strategy process
  • Discuss the important role an independent strategy consultant and strategic planning facilitator can play to help your organization squeeze value out of good and bad circumstances
  • Strategies for effective websites and social media campaigns

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