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Strategic Management: Concepts & Tools
Delta Publishing
Copyright© 2011

Course: 6111111   Version 1102

NASBA Category:     Admin Practice     CPE Credits 14
Level: Basic  (222 pages)
Prerequisite: There are no prerequisites.
Advance Preparation: None.

Course Description
Strategic Management introduces, explains, and analyzes the activities needed to develop, select, implement, and evaluate a firm’s competitive strategy. This course focuses on both the content of a firm’s strategy and the process by which this strategy is developed and executed. This course is designed to illustrate development, formulation, implementation, and evaluation of business strategy. Emphasis is placed on the need for awareness of, and accommodation to, changes in an organization's internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered.

Table of Contents

Learning Objectives
Upon successful completion of this course, participants will be able to:
  • Chapter 1
    • Define strategic management
    • Discuss the three phases of the strategic management process.
    • Outline the strategic planning process.
    • Define guiding philosophy, purpose, mission, objectives, and strategies.
    • Explain the reason for organizational policies.
More Learning Objectives




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