Improving Profitability Through Customer Loyalty
Richard Malekian
Copyright^© 2011

Course: 6110186   Version 1112

Are you looking to increase your customer base but are unsure how to do so? This course discusses why customer loyalty is so valuable to the long-term viability of your business. The course materials describe how to properly quantify the value of customers, offer ways to reconfigure business to put a greater value on customer segments, list what factors create loyal customers, and examine how to link customer loyalty to employee incentives and compensation. This course is great for any business looking to improve customer loyalty and increase its customer base efficiently and effectively.

First Published 2006
 

• Chapter 1
• Define customer profitability.
• Define customer loyalty and explain its purpose.
• Explain the effects of customer loyalty on beginning and established businesses and how it can affect profitability.
• Chapter 2
• Explain how to apply customer value to individual and sets of customers.