In technical terms, social media refers to a variety of web-based applications (such as Facebook, Twitter, YouTube, et al.) that facilitate (1) communication and collaboration amongst users of the Internet, and (2) the creation of “user-generated content” in the form of words, pictures, audio and video. However, social media represents much more than this simple definition: social media signifies nothing less than a revolution in the ways that people communicate, consume media, and conduct business. Many businesses are rethinking entire marketing strategies in order to focus on this new world known as “Web 2.0.” Social media tools, such as social networks, blogs, and podcasts are now commonly used to market products and services to consumers.
 
This course provides an overview of social media and its impact on the marketing process. This overview includes descriptions of the various forms of social media and profiles of the most popular social media websites. The course also introduces the concept of social media marketing and discusses how you can use social media to market your business, promote your brand, and influence your potential customers. Finally, this course provides a step-by-step guide for CPAs and other professionals to utilize when launching a social media marketing campaign.