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Using YouTube for Marketing, Recruiting & Professional Development
Garrett Wasny
Copyright© 2011

Course: 2111173   Version 1204

NASBA Category:     Marketing     CPE Credits 1
Level: Overview    Run Time: 1.0 Hours
Prerequisite: There are no prerequisites.
Advance Preparation: None.



Course Description
YouTube and other video sharing services have exploded in recent years, transforming online communication and popular culture. YouTube now streams more than one billion videos a day to more than half a billion viewers all over the world.

But what’s in it for accountants? Does YouTube really offer anything of value to CPAs and other financial professionals in their day-to-day operations? Absolutely! This course highlights how accounting and business organizations the world over are leveraging YouTube for recruiting, marketing, professional development and more. You’ll see leading examples of online video sharing by businesses and learn how to apply these best practices to boost your own accounting practice.


Table of Contents

Learning Objectives
Upon successful completion of this course, participants will be able to:
  • Describe YouTube and its key pros and cons, and how the service can be used by accountants in their operations.




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  OnDemand Webcast   $19.00

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